Your beauty, Curated

We help you discover products right for you. Backed by thoughtfully curated facts, trusted user reviews, and a friendly community.

Your beauty, Curated

We help you discover products right for you. Backed by thoughtfully curated facts, trusted user reviews, and a friendly community.

How it works


Explore products specially curated for your skin profile.


Take a photo of a product to find and learn more about it.


Have questions about a product? Get thoughtful answers from users who’ve been there.


Choose your
own products


Choose your
own products

Uncover your skin profile

Take our simple quiz to uncover your skin profile and uncover products suitable for you.

Find your Curu Match

Is it a Match? Discover products that match your skin profile and preferences.

Understand your products

Make wiser product choices. See how they rate for ingredient safety, product highlights.


Product guide at your fingertips

Scan and find

Find product information on-the-go. It’s easy, just scan to find your product in Curu.

Write reviews

Share your experience with products and see what others have to say with tried & tested user reviews.

Share and interact

Ask for advice, discuss the latest trends and recommend your favourite finds.

Add to Wishlist

Save your favourite finds in the wishlist for your next shop.

Join our mailing list
and be the first to know


    Why use Curu?

    • Make smarter, more informed choices
    • Choose products that are right for you
    • Products not limited by retailer
    • Unbiased product recommendations
    • Easy-to-understand information and highlights
    • Honest user reviews
    • Friendly user community
    • Advice on demand


    What does Curu mean?

    Our name combines the words ‘curate’ and ‘guru’ which is exactly what we do. Curu curates products recommendations and information, empowering our users to be their own beauty guru.

    Who is the app available to?

    The Curu app is available on the Apple and Google Play Stores. All you need is an email address (or Apple, Facebook, Google account) to sign up. 

    How can I find a product?

    There are 3 ways to find a product in Curu. Search by the product’s name or brand, browse by category or scan a product using our ‘camera’ icon in the menu bar. 

    If you can’t find what you’re looking for, submit your product to us and we’ll get working to add it within 72 hours.

    **Learn how to request a product on the FAQ below

    Why cant I find a product?

    We are dedicated to growing our database with products our users want to see. If you can’t find a particular item, worry not! You have the option to submit a product directly to us.

    There are 3 ways you can do this in the app:

    1. When your search has no results
    2. The ‘Can’t find a product’ banner under categories
    3. Scanning a product with no results

    Rest assured that within 72 hours, you’ll be able to see your product in Curu. Join forces with us, and let’s build the community together!

    How do I earn points or XP?

    Users can earn points by completing actions in the app. You will be rewarded XP for leaving reviews, posting questions, checking in (and many more!). Check out our blog post about earning points in Curu to level up!

    How do you use my information?

    Curu is committed to protecting the personal information of our users. Information collected stays private and is never shared with third parties unless consented by the user. Curu uses user data to improve our experience with better and more personalised recommendations.

    Learn more about the information collected and how we handle your personal data in Curu’s Privacy Policy.

    How can I contact Curu?

    Got a question? Suggestions, feedback or would like to work together? We’d love to hear from you! Fill the contact form below to get in touch or drop us an email at

    Get in touch